Flutter SEA, the Southern Europe & Africa region of the Flutter Group, has announced the appointment of Francesco Borsetti as the new Managing Director of Snai Italy, effective September 15.

Borsetti will report directly to Francesco Durante, CEO of Flutter SEA, and will lead the commercial strategy of Snai, the historic Italian gaming brand that joined Flutter SEA on April 30.

With extensive international experience in sports betting and iGaming, Borsetti has held roles of increasing responsibility within the Flutter Group, contributing to the growth of brands such as Paddy Power and Betfair in the UK and Ireland, and TVG in the United States, a leading network for totalizator betting and horse racing broadcasts (now FanDuel TV).

In his most recent role, he led Paddy Power Online as Managing Director, with a strong focus on product strategy, marketing, and business development.