Sky Vegas returns as headline sponsor of ITV’s Fortune Hotel

Marketing

Sky Vegas is set to return as the headline sponsor of ITV reality competition The Fortune Hotel, due to this August on ITV1 and ITVX.

Hosted by Stephen Mangan and produced by Tuesday’s Child, the show will see 11 pairs of contestants take on strategic challenges in pursuit of a briefcase containing £250,000.

As part of the renewed sponsorship, Sky Vegas will receive 80 seconds of broadcast and digital recognition per episode, including 10-second branded bumpers around free streaming content on ITVX and STV Player.

Commenting on the sponsorship, a Sky Vegas spokesperson said: “We’re excited to return for a second year with The Fortune Hotel. The show’s mix of sunshine, strategy and suspense really resonated with viewers, and this new series promises even more twists and turns.

“With our expanded partnership – including the Late Checkout podcast and our new slot game – we’re bringing fans closer than ever to the action.”

This year’s partnership will also include the gambling brand sponsoring ‘Late Checkout’, Fortune Hotel’s companion podcast hosted by Ellie Taylor which will air as a vodcast on ITVX.

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