evoke Plc reported its H1 2025 interim results, showcasing a fourth consecutive quarter of uplift in revenue and improved profitability with a 44% increase in Adjusted EBITDA.

The company achieved a 3% revenue growth, driven by strong international performance and efficient operations, despite a slight decline in UK&I Online and retail revenues.

Strategic initiatives, including the use of AI and automation, have enhanced operational efficiency and customer engagement, positioning Evoke for continued growth and profitability in the latter half of 2025.

Group revenue was £888m, up 3%, +4% year-over-year. UK&I Online revenue down 1% due to lapping the Euros and evolved marketing approach, albeit with profitability significantly enhanced, leading to Adjusted EBITDA +37% to £60m.

Per Widerström, CEO of evoke, commented: “We are seeing clear evidence of the transformation and operational reset we’ve undertaken, with the Group delivering continued revenue growth, significantly improved profitability and meaningful deleveraging during the first half of the year. The improved financial performance is a result of substantial strategic progress, focusing resources on our core markets and executing a short-term turnaround, while investing in building stronger capabilities to support long-term sustainable and profitable growth.

Having delivered four consecutive quarters of growth, we are well positioned to drive continued progress, supported by our leading market positions, established brands, outstanding products, and a clear customer proposition.

The acceleration in Q2 performance, together with a strong pipeline of product enhancements and operational efficiency initiatives, underpins our confidence of improved growth in H2 and reiterated guidance of 5-9% revenue growth and an Adjusted EBITDA margin of at least 20% in 2025, as we continue to execute against our plans to create significant shareholder value.”