Robinhood Markets announced on Tuesday the launch of pro and college football prediction markets directly within the Robinhood app.

Available through the Prediction Markets Hub, Robin Hood customers can now trade on the outcomes of the most popular pro and college football games, including all regular season pro matchups. The service is expected to be live within a few days, well in advance of the highly anticipated start of the college football and NFL seasons

Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs,” highlighted Robinhood executive JB Mackenzie.

At launch, Robinhood plans to offer contracts for the first two weeks of the pro and college seasons and plans to add weekly matchups as the season progresses.

Unlike sports betting, where the company sets a line, event contracts leverage the power of a financial market structure and are offered in a marketplace where buyers and sellers interact actively to set the price. 

New York City-based Kalshi is also significantly expanding its pro and college football markets for the 2025 season. Previously focused primarily on moneyline outcomes and outright winners, Kalshi’s football offerings now include contracts for point spreads, totals (over/unders), and touchdown props at both the NFL and collegiate levels.