Kresimir’s appointment marks an important step in strengthening the group’s digital capabilities. He will lead Allwyn Digital – a new global business area – in support of Allwyn’s ambition to evolve in a more digitally-led and connected way, and deliver engaging experiences Allwyn customers cannot get anywhere else.

Kresimir joins the group from Betfred, where he has been CEO of the U.S. business, spearheading the company’s vision, strategy and operational execution, as well as leading international business development efforts.

With over 20 years’ experience in the online gaming industry, he brings comprehensive expertise, as well as a track record of transforming businesses to be truly digital-first, innovative and primed for growth. Previous roles include his time at Apollo Global Management as an Advisor, as well as senior roles at Great Canadian Entertainment and Hard Rock International.

After he joins on 1 September, Kresimir will also be responsible for advancing Allwyn’s iGaming, Sportsbook, and digital product capabilities. He will report to CEO Robert Chvatal and be based in Lucerne.

Allwyn CEO Robert Chvatal said: “Kresimir’s appointment is a transformative step for our business. His expertise perfectly aligns with our commitment to continuously enhancing the player experience across our digital portfolio of products and games. I am delighted to welcome him to Allwyn in this exciting new chapter.”

Kresimir Spajic said: “Allwyn has a bold ambition of transforming the way players engage with lotteries, gaming and casual entertainment. Allwyn Digital is the natural next step in that journey – to be more seamlessly connected, digitally integrated and innovative – and I look forward to working with all the team to deliver for players and for the business.”