Following the successful iGB L!VE, London, complete with TaDa’s UKGC licence opening new doors, the extended team will attend SBC Lisbon this September with more news and products to showcase. 

Currently launching the TaDa brand into the regulated Portuguese market, Ray Lee, Director of Business Development, TaDa Gaming, shared what makes this jurisdiction important for the innovative content provider.

A Strategy for Growth in European Regulated Markets

TaDa is on an incredible journey from starting up to shaking up the industry in three short years. We have actively pursued opportunities in regulated markets through rigorous licencing and certification processes.

Having obtained the UKGC licence in addition to our MGA; Swedish Spelinspektionen; Romanian ONJN; and Hellenic Gaming Authority, ongoing certification our content for Portugal through industry benchmark company, GA, is underway.

TaDa’s international growth strategy is based on creating trust for visibly fair games and transparency in business. Gaining the UKGC licence meant our credibility with operators, aggregators and players was boosted significantly. This credibility will only continue to grow as we pursue further accreditation globally.

Future Ready Through Glocalisation

As a future-ready business, we prioritise good governance with long-term strategic and sustainable growth. By actively partnering with multiple leading and local operators to enhance our localisation strategy, we have developed our ‘Glocalisation’ concept.

Glocalisation enables us to continuously build a globally integrated business that understands local voices, adapts to regional markets and thrives on cultural diversity whilst maintaining our core quality and brand ethos.

Launching in the established European and UK markets, where competition is fierce and words like ‘saturated’ are regularly used, has been a carefully planned, strategically executed and constantly evolving journey: and Portugal is our latest gaming destination.

Understanding What Drives Player Engagement in Portugal 

When we began researching the Portuguese market last year, mobile slots accounted for 80.4% of online casino bets, with numbers rising. Preferred themes included fruit, candy and coin symbols to create a nostalgic appeal while simple rules for straightforward gameplay were also highlighted.

First to launch are our recent releases Joker Coins and Fortune Coins . These are part of our Hit the Cash™ series which is a signature product line built around three core features of Lock & Respin, fixed jackpot tiers and an increasing multiplier.

This combination appeals to those who are new to iGaming and causal players as well as those looking for a higher win potential.

Devil Fire 2 is more of a wild card offering; but again our data suggested it would have a positive reaction. A very cute baby devil helps players fill their piggy banks through free spins and four fixed jackpots to a heavy metal inspired soundtrack. It’s beautifully designed and wickedly funny, plus the quickfire rounds keep players engaged.

We are already seeing DAUs for these releases around 10K+ and with above average deposits, so we are delighted that our first tranche of localised releases is resonating with players in Portugal.

Our research also revealed that Portuguese players showed a strong preference for the triple pot mechanic. The visual immersion of the pot mechanism creates player expectation that leads to enhanced engagement and retention, so, with our TriLuck™ series offering multiple titles built around this feature combo, we anticipate that localised slots like 3 Coin Treasure and 3 Charge Buffalo will also become major hits.

Shoot & Win, Let the Fun Begin

As Portugal is a steadily growing jurisdiction with a well-defined legal framework and rising acceptance and accessibility for mobile gaming, the competitive market brings opportunities for differentiation through niche genres such as fish-shooting games.

TaDa is the No. 1 provider for fish-shooting, we already have an advantage for visibility and brand. However, we are developing a new campaign localised for the Portuguese market in addition to having ranked the titles in separate categories – Easy Classic; Explore Elite; and Expert Pro.

This categorisation clarifies the challenge levels in addition to the demos, tutorials, on screen tips and warnings. Designed to create a type of recommendation engine, this helps improve the player experience, letting them approach each fish-shooting title with complete confidence and agency.

Easy Access for Ambitious Operators Everywhere

Visitors to our Experience Zone on Stand B610, SBC Lisbon next month will get to play Fortune Zombie and Ocean King Jackpot in an interactive experience that clearly shows the immersive power of these titles. 

Fish-shooting games are dynamic and immersive, so enabling operators and delegates to actually play them is the most effective way to demonstrate their effect and understand the impact they have on engagement and retention.

With U.S. players currently delivering significant bet volumes and a staggering 3,000+ average rounds per player per session with Fortune Zombie, we are very excited to release its sequel, Fortune Zombie 2. This will be available to play at G2E, Las Vegas, 7-9 October and the ‘stakes’ (pun intended) have never been higher!

Showcasing how we developed fish-shooting from a real-life casino/arcade machine to exciting online and mobile gaming is also a great way to reinforce that TaDa is the home of next-generation iGaming content across any and every market. 

Innovation, regulation, localisation and motivation. This is what is making TaDa’s portfolio stand out in the industry. We are only three years old as a business and we still have a lot more to deliver as visitors to our stand and Experience Zone will always discover.

For further information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon, Sep 16-18 and Stand 4030, G2E, Las Vegas, 7-9 October 2025.