Jeppe Juul-Andersen is appointed as director of a newly established director area, which is tasked with business development and innovation and thereby contributing to future-proofing Danske Spil.

“I have been looking forward to welcoming Jeppe to Danske Spil, where with his broad commercial experience he will be at the forefront of strengthening our innovative power and developing new opportunities and partnerships in Denmark and internationally based on Danske Spil’s core business.

Jeppe’s extensive management experience will be essential when he is to build the new director area and have a central role in ensuring that we stand strong in the future in a highly competitive market where consumption patterns and expectations are changing, and thus that we live up to our fundamental task, namely to create a financial profit for the benefit of the community through responsible gaming products,” says Nikolas Lyhne-Knudsen, CEO of Danske Spil.

Jeppe Juul-Andersen starts in the newly created position of Chief Business Development and Innovation Officer today, after having been associated with Danske Spil for a short period as an external consultant. He will be part of Danske Spil’s group management in the future.

“I am really looking forward to starting at Danske Spil. It is an organization with a special place and mission in society, and I have met a great deal of professionalism and extremely dedicated people who make a difference every day for both the customers and for the special mission of creating profits for the community and many good causes. I look forward to building a new strong team, where we, together with the other areas, will help develop Danske Spil’s business. It will not be easy, but it will certainly be challenging and exciting,” says Jeppe Juul-Andersen.

Jeppe Juul-Andersen brings deep commercial insight, business development, building partnerships, digital infrastructure and customer trends after more than 10 years at Nets, where he most recently held the role of Country General Manager for Nets Denmark. In addition, he has a past in central administration as head of department at the Danish Economic Agency and deputy director of the State Administration.