Entain, which owns and operates five UK betting and gaming brands (including Ladbrokes and Coral), announces today (8^th September 2025) that it has appointed PHD as its new media buying and planning agency following a seven month competitive pitch process.

PHD will oversee media buying and planning for Entain’s five brands including Ladbrokes, Coral, FoxyBingo, Gala and Party Poker. PHD will begin work from 1^st January 2026.

Charlotte Emery, Chief Marketing Officer for Entain, says: “We are looking forward to working with PHD who have demonstrated a great understanding of our business and the ambition for our portfolio of brands, which all have distinct customer segments and brand strategies.”

“As we look to our future, I would also like to thank the significant contribution The 7 Stars have made to our business during the last decade. We wish them every success for the future.”

Paul Knight, CEO of PHD UK, said “Entain has an ambitious house of brands. Our appointment is an incredible opportunity to leverage the power of our Intelligence. Connected. offer to deliver truly distinctive and effective work together.”