Dream11 on Tuesday said it is pivoting to a free-to-play product backed by advertisements and sponsorships, adding that advertisers have shown interest in tapping into its registered user base of over 250 million. 

The company said its platform is currently recording 10 million daily active users. 

The focus on revenue from sponsors and advertisements comes at a time when the company’s core real money gaming business of fantasy sports was shut down last month after the enactment of the new online gaming act. 

The Promotion and Regulation of Online Gaming Act, 2025 banned all forms of real money games such as rummy, poker, ludo and fantasy sports involving cashouts, among others.

“Dream11’s pivot, coupled with 10 million daily active users, opens up exclusive, high-impact opportunities for brands to connect with cricket audiences. Unlike passive advertising, Dream11 integrates brands directly into the competition…” the company said in a statement.

In terms of user demographics, Dream11 said that 70 per cent of its registered user base was in the 18–35 age group, with the rest over 35. 

It added that advertisers such as Swiggy, Astrotalk and Tata Neu have partnered with Dream11.