FanDuel, the premier online gaming company in North America, today announced a partnership with Amazon to become the official odds provider and an official partner of NBA & WNBA on Prime Video.

This partnership brings together two industry leaders to enhance basketball fans’ viewing experience starting this upcoming NBA season. Fans who opt in to NBA on Prime’s new bet tracking and Odds View features will experience compelling narratives surrounding the game’s biggest moments with FanDuel’s unique insights from its market-leading sportsbook.

As a premier sponsor of the NBA on Prime, FanDuel will play a key role in providing dynamic betting content during NBA action accessed via Prime Video.

“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, President of Sports at FanDuel. “By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”

“It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers,” said Danielle Carney, Head of U.S. Video and Live Sports Sales, Amazon Ads. “By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”

As part of the partnership, Blake Griffin, an analyst for NBA on Prime, will also serve as an ambassador for FanDuel’s best-in-class NBA offering. Griffin will be featured across FanDuel creative campaigns, on-air integrations, social media, and live events, bringing his unique perspective and personality to FanDuel’s basketball content.