Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, has worked with FireKeepers Casino Hotel (FireKeepers), a AAA Four Diamond resort, to launch a fully integrated iGaming and sportsbook solution in Michigan.

This milestone expansion builds on Aristocrat’s long-standing relationships with leading Tribal operators like FireKeepers, and underscores Aristocrat Interactive’s commitment to delivering cutting-edge digital gaming experiences. 

FireKeepers, one of Michigan’s largest casino resorts, is now live with Aristocrat Interactive’s proprietary iGaming & Sports platform. This transition provides FireKeepers with a fully customizable Player Account Management system, a high-performance sportsbook platform, and a suite of services covering customer support, responsible gameplay tools, risk and fraud monitoring, and payment solutions. Additionally, FireKeepers now has access to Aristocrat Interactive’s extensive content portfolio, ensuring a seamless and engaging omnichannel experience for players. 

“FireKeepers has been a valued customer of the Aristocrat family for many years, and we’re excited to bring their gaming experience into the digital space,” said Nir Hakarmeli, Managing Director of Aristocrat Interactive iGaming & Sports. “This is a natural evolution of our work together, combining our deep industry expertise with FireKeepers’ commitment to delivering top-tier gaming. By providing support for online operations under our iGaming and sportsbook solution, we’re equipping FireKeepers with cutting-edge technology, seamless enhanced support services, and a best-in-class digital experience for their players.” 

“This marks a significant step forward for FireKeepers as we seek to progressively grow our digital presence,” said Frank Tecumseh, Chief Executive Officer at FireKeepers Casino Hotel. “Aristocrat Interactive’s technology and services allow us to integrate our digital gaming into our brick-and-mortar rewards program, generating the best returns for everyone who interacts with the FireKeepers brand. Guests can now use their iGaming rewards at our physical location, and we’re excited to bring an integrated iGaming and sportsbook solution to our players in Michigan.”