Can you introduce yourself and explain your role at Betsoft?

My name is Guillem Toll, and I work as a Marketing Coordinator at Betsoft. My role is about bringing our games and brand to life through creative campaigns, social media, affiliates, and event presence. I support the roadmap for the marketing team from designing visuals like banners for socials to coordinating releases and making sure our messaging resonates with partners, affiliates, and players.

What makes Betsoft’s marketing approach unique in the iGaming industry?

At Betsoft, marketing is not just about promotion, it’s about storytelling. Our games already stand out for their cinematic graphics and immersive narratives, so our campaigns aim to extend that experience outside the reels. Whether it’s through creative assets, affiliate partnerships, or engaging social content, we highlight not only the innovation of the games but also the fun and excitement that players can expect.

Affiliates are an important part of the iGaming ecosystem. How do you collaborate with them at Betsoft?

Affiliates give us a powerful way to reach new audiences in diverse markets. As a Marketing Coordinator, I help align content, provide localized materials, and ensure affiliates have everything they need to showcase our games effectively. It’s about building partnerships, not just campaigns and listening to feedback so we can refine our messaging and player engagement.

Social media is fast-paced. How does Betsoft keep its brand consistent online?

We combine a strong brand voice with flexibility. Our tone is confident and innovative, but we also adapt to each platform. LinkedIn requires a more professional approach, while Instagram and Twitter allow for playful visuals and interactive posts. As a coordinator, I help design and schedule these assets, ensuring that Betsoft is always present, recognizable, and engaging for different audiences.

How do you see affiliates and streamers shaping the future of iGaming marketing?

Streamers and affiliates are community-builders they don’t just present games, they create a conversation around them. I believe this will keep growing in importance, especially as players look for authentic recommendations and interactive experiences. At Betsoft, we’re focusing on building long-term relationships with these partners to reach audiences in more engaging and localized ways.