PvX is backing Rei do Pitaco with $18 million in user acquisition financing, marking their first investment in Brazil and a major milestone in their expansion into LATAM.

This partnership demonstrates the power of performance-aligned capital. Unlike traditional venture capital, which dilutes founders’ ownership, or rigid debt models that create unnecessary default risk, UA financing grows in sync with performance. Funding is deployed based on cohort economics – directly tied to user value and payback – allowing companies like Rei do Pitaco to scale sustainably while keeping control of their business.

This model represents a new frontier for consumer platforms across LATAM. As more countries follow Brazil in regulating sports betting and gaming, we expect to see a wave of innovative, data-driven companies seeking flexible capital to fuel their next phase of growth. PvX’s entry into the region signals our belief that LATAM’s gaming ecosystem is not just emerging – it’s maturing rapidly, with the potential to rival more established markets in scale and sophistication.

Ultimately, the winners in this new era will be those who combine sharp product execution with strategic growth capital designed to scale rapidly. Rei do Pitaco exemplifies this balance: a brand rooted in community, powered by technology, and now equipped with the right financial engine to reach new heights. This partnership is just the beginning of how UA financing can help shape a new generation of regional champions in LATAM’s evolving digital economy.