Multi-licenced content provider extends brand awareness with Italy’s leading gaming operator through key aggregator partnership.

Following TaDa’s recent signing in Italy with Octavian Lab, a new agreement has been reached to enable content distribution though Eurobet. Part of global provider Entain, Eurobet is a state licenced operator with a significant presence online and through its substantial retail network.

This strategic collaboration will enable wider access across Italy to TaDa’s 200+ portfolio and see Eurobet clients enjoy leading games including Charge Buffalo-ASCENT, Devil Fire 2 and Jackpot Joker.

Already known in Italy as the No.1 provider for fish-shooting titles, including Ocean King Jackpot, Mega Fishing and Dinosaur Tycoon II, TaDa is building its name for originality to ensure operator differentiation in a crowded market.

With player engagement tools GiftCode and WIN CARD proven to increase retention, alongside creative streamer marketing campaigns, TaDa’s expertly localised content is shaping success for operators, aggregators and player experiences.

Facilitated by its latest licence from the UKGC and with ongoing certification for the Portuguese market, TaDa is focusing on extending brand awareness across Italy and all regulated European jurisdictions.

Headquartered in Rome, Eurobet has been driving sports betting and gaming innovation in Italy since 2007 following the introduction of local regulation. Subsequently, Eurobet has grown into one of the most recognised and trusted gaming brands in Italy.

Specialising in delivering high-quality, fully compliant gaming and betting content tailored to the Italian market, Eurobet operates an omnichannel strategy with strong performance across both online and retail. 

Its continued focus on user experience, product innovation and partner-driven content development ensures it remains a preferred destination for exciting and secure gaming experiences.

Rome-based software provider Octavian Lab works with major brands including Eurobet, Snaitech, Sisal and Betfair, leading it to be named Best Aggregator of the Year at the 2024 EGR Italy Awards. 

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘The Italian market is a key destination for us. Working with a company of Eurobet’s scale and reputation is another milestone reached for our growth strategy in Europe. We are looking forward to working together.’

Claudia De Santis, Head of Gaming Integrations & Operations, Eurobet, commented: ‘We are excited to partner with TaDa Gaming and to bring its innovative content to our players, further strengthening our commitment to a diverse and high-quality gaming offering.’