Uplatform did it! They took over the conversation at SiGMA Central Europe 2025. Fiera Roma was full of booths, but only one of them stopped people in their tracks, made them pull out their phones, and actually say out loud, “You have to see this.” That booth was Uplatform’s.

The moment visitors walked in, the energy flipped. Lemon trees overhead, glowing lights that felt like a late night festival, bright yellow patterns exploding across the walls, and a crowd that looked more like a street celebration than an expo. It was bold. It was loud. It was impossible to ignore. People stepped inside and immediately understood why everyone had been talking about it.

The momentum was insane. The Aperol fountain became its own attraction, with a constant flow of visitors who grabbed a glass and instantly slipped into long, animated conversations. The lemon toss game created a nonstop wave of cheers, laughter, and competitive spirit. Wins got claps. Misses got louder laughs. And the viral Italian gelato inside a real lemon became the star of SiGMA. Every hour brought new videos, new photos, new TikToks, and a brand new line of people waiting to taste the famous lemon dessert.

Maria, Senior Sales Manager at Uplatform, summed it up perfectly:
 “The idea was to bring something fresh, spark real conversations, and show what happens when localised tools meet the needs of real markets. The reaction proved that the industry is hungry for exactly this kind of approach.”

Throughout all three days, the team met crowds of operators interested in the company’s solutions, from the platform to the sportsbook API to the casino aggregator. With more than 260 sports and Esports, 16,500 games, 68 supported languages, and 550 payment methods, Uplatform showed why the industry sees it as a powerful partner for confident growth.

What happened at SiGMA Central Europe was not just engagement. It was momentum. The booth generated new partnerships, real opportunities, and a clear message across the floor. The industry wants solutions that feel fresh, perform strongly, and turn every market into a real chance to grow.

Uplatform left Rome with more than meetings. They left with buzz, recognition, and a reputation for delivering fresh solutions for juicy profits. And judging by how many people are still talking about that booth, the momentum is only getting stronger.