Since launch, TaDa’s diverse portfolio and position as the No.1 provider for fish-shooting games has created traction with players looking for skill-influenced and challenging gaming experiences and with operators looking for differentiation.

By strategically moving into regulated markets through partnerships with leading local and international platforms, TaDa has maximised its brand exposure whilst enhancing its localisation skills and quickly made a name for itself.

Following its recent UKGC licence and raft of new partnership announcements, we caught up with Bryam Jacquet, Business Development Manager, TaDa Gaming, to discuss what the innovative casino content provider can bring to the UK.

Many credible sources suggest that the regulated UK market is saturated. Does that worry you?

While it’s certainly crowded, we believe there are still opportunities for the right suppliers and providers. 

As many players are active and operators are chasing similar audiences, differentiation is harder to achieve across all verticals. Attracting new audiences and reinvigorating existing ones is critical and astute operators are open to genuine innovation.

At TaDa, we’re confident that our diverse and certified portfolio and, in particular, our position as the No.1 provider for fish-shooting games will give us significant first-mover potential to deliver differentiation and appeal to new player segments as well as providing new opportunities for existing players.

As a multi-licenced operator through the Malta, Romania and Hellenic Gaming Authorities; Swedish Spelinspektionen; Ontario’s AGCO and, of course the UKGC, our deep learning curve has positively impacted our localisation strategies and ability to pivot, making us very attractive to ambitious operators and affiliates.

For UK facing operators, entering into an agreement with a UKGC licenced supplier is an important trust marker and our knowledge of and respect for compliance has smoothed our path: so, ‘no’ to worrying but ‘yes’ to taking our launch in the UK very seriously.

What is your strategy for a successful launch in the UK?

Connecting with the right partners, especially for new markets is critical. Our strategy is to actively work with leading local operators and affiliates as their know-how aligned with our regulatory compliance positively impacts our localisation skills for resonant content and communication,

Our recent distribution agreement with Light & Wonder Inc. has given us access to 38 regulated jurisdictions, significantly extending our brand reach. So, working with leading UK-facing operators including Midnite, Mr Vegas, ProgressPlay, SkillOnNet and VideoSlots opens our portfolio to a diverse player base, maximises our brand exposure and introduces our fish-shooting games to the target market.

We prioritise B2B relationship building as this delivers insights and deeper understanding of market needs and industry development. It’s not just a launch for us, but a commitment.

As a newcomer to the industry, how does your portfolio compare with those leading providers with history in the UK iGaming market?

We currently offer 200+ titles across genres and add four new titles monthly so we’re already known in Latin America, Europe and Africa for our trademarked slots series, innovative takes on local games like Jogo de Bicho, Keno and Plinko, casino games like Roulette and Baccarat and our fish-shooting titles.

What makes TaDa games particularly engaging is our signature for features triggering features; so that our games deliver layered experiences. Whether our ‘3 pots’ TriLuck™ games which give the potential for the three main features to trigger simultaneously or the Hit the Cash™ series which combines jackpots, multipliers and lock & respin, players have responded very positively across all markets.

Alongside our UKGC licence, this makes us very attractive to operators wanting fresh, expertly localised content and niche verticals like fish-shooting and crash games that drive engagement and retention; so we are coming in as a challenger brand in comparison to the current market leaders.

And what makes TaDa different?

We believe our key differentiation comes with our fish-shooting games. The shooting mechanics, interactive gameplay, social/multiplayer elements and strategic choices for skill-influenced gaming have built our reputation for innovation.

All our releases are tied together by our “glocalisation” strategy which enables us to deliver global mechanics with content tailored to local market preferences. This goes across game name, theme, session length, volatility and UI; so our titles feel customised for the players. 

This commitment to quality content certainly allows us to challenge the market leaders’ dominance and gives us a competitive edge.

Can you expand on ‘fish-shooting’ for anyone not yet aware of these games?

More like video games than slots in appearance, the whole screen is the game as fish-shooting games have no reels or paylines. Wins are achieved by successfully shooting a character from a range of weapons and ammo. Each shot fired places the wager which players set before the game starts.

Offering more challenging and skill-influenced play, these multiplayer games can have up to four players in one game at any time, but with wins distributed individually. The design is often an underwater themed world and all games have superb, polished visuals and cinematic animations. 

While fishing-shooting games are readily recognised across Asia, they were – and are – a newer concept for Europe, Latin America and the UK, so we have adjusted for these new markets. 

From gameplay speed, on-screen information and tips, Boss/character design, to win details and Room choice for volatility and bet exposure, many significant factors have been re-set for new market compliance and quicker player onboarding.

What would you say to any operators who are still not convinced?

Come and play them with us! We host an Experience Zone at all our tradeshow stands and everyone who plays even once, leaves convinced. 

Fish-shooting games are a recognised driver of engagement and retention, but also, they are known for attracting a new demographic to iGaming while appealing to experienced players looking for a new direction; so this means that integrating fish-shooting doesn’t cause spend migration but deposit enhancement and player acquisition.

Across Latin America, Crazy Hunter and Mega Fishing have delivered significant engagement with our clients advising 51% existing players accessing these titles in addition to slots, plus a 40% uplift in DAUs on average.

To date, an average 10%+ uplifts in engagement and DAUs and 50% in session length is building in European jurisdictions where we have most recently begun our roll out. 

So, we are quickly seeing that the operators that offer our fish-shooting games enjoy positive growth metrics across all KPIs. And that’s what every casino manager is looking for.