Sports betting technology company Outlier has announced it has raised $10.7 million in a Series A funding round, including $5.7 million in equity led by Discerning Capital and $5 million earmarked for user acquisition.

The investment will accelerate the company’s product development and expand its subscriber base.

Founded as a social sports-talk app, Outlier pivoted to analytics and now serves hundreds of thousands of users in the U.S., U.K., and Australia. Its subscription-based platform provides bettors with real-time statistics, historical trends, and odds comparisons, allowing more informed decision-making.

The company has earned national attention, boasting tens of thousands of paying subscribers and more than 14,000 five-star reviews on the App Store.

“Our focus has always been delivering tools that let customers make more sophisticated, data-backed decisions in their betting journeys,” said Luis Lafer-Sousa, CTO and co-founder of Outlier. “With this raise, we’re advancing the underlying models, real-time analytics, and predictive systems that power our platform while expanding the breadth of our product line to meet new demands in a rapidly evolving space.”

Outlier operates from New Orleans’ Warehouse District, where its product and engineering team of five full-time employees develops the platform. Leadership cites the city’s creative talent, quality of life, and collaborative ecosystem as key advantages in attracting and retaining top talent.

The funding round highlights New Orleans as a growing hub for innovation. Outlier has collaborated with regional partners, including GNO, Inc., which supports high-performing technology firms in the area.

“Outlier is showing why you can bet on New Orleans,” said Michael Hecht, president and CEO of GNO, Inc. “The growth they’ve seen over the past several years reflects the talent, creativity, and momentum driving the local tech economy forward.”

Outlier plans to use the Series A funds to expand its product and engineering teams, strengthen marketing capabilities, and extend its international footprint. As sports betting continues to grow globally, the company aims to position New Orleans as a southern hub for sports data and betting technology.