BETBY rolls out new eCricket enhancement ahead of T20 World Cup

Launches

BETBY, the tier 1 sportsbook supplier, has released a major new version of its eCricket offering, delivering expanded content, upgraded performance, and a significantly enhanced user experience across both the T1 and T5 formats.

The launch comes ahead of the Men’s T20 World Cup in February, with Betby.Games now featuring a dedicated World Cup tournament mirroring several of the real teams set to compete.

As part of this release, BETBY has added live-mode support for the T1 format and introduced two brand-new leagues: T1 Turbo England Blast and T1 Turbo Women’s World Cup. Featuring match durations of just 5 to 7 minutes, more than 10 betting markets, and 8,000+ monthly events, these leagues offer the high-frequency action and uptime consistency that operators expect from an esports portfolio.

Alongside the T1 expansion, the supplier has also rolled out comprehensive upgrades across all tournaments in its T5 live format. The lineup includes T5 Pakistan Super League, T5 CSA Challenge, T5 Indian Premier League, T5 Women’s Premier League, and T5 ICC Men’s World Cup, each now delivering 20–25 minute matches, 20+ markets, and more than 10,000 events per month. These optimizations ensure greater stability, improved match flow, and deeper engagement opportunities for bettors.

Live-time delays remain instantaneous, reinforcing BETBY’s leadership in ultra-responsive eCricket content. At the same time, event limits have been raised to the level of the IPL Final, enabling operators to meet increased demand and higher stakes across peak periods.

This release represents an important milestone in BETBY’s five-year investment into cricket, one of the industry’s most complex and high-growth verticals. The provider’s sustained focus on product quality, model accuracy, and uptime has resulted in outstanding performance across the category. Today, 72% of all eCricket and Virtual Cricket bets across the supplier’s partner network are placed on Betby.Games content, showcasing the strong user preference driven by 24/7 content, zero-delay execution, stable markets, and superior gameplay.

“Our latest eCricket version brings together months of development, new modes, and major mechanical improvements across the entire portfolio,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “With new T1 leagues, upgraded T5 tournaments, and improved stability, operators can now offer an even richer, faster, and more scalable cricket experience. This update ensures our partners are fully equipped and ready for the increase in engagement during the upcoming Men’s T20 World Cup.”

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