BetMGM, a leading sports betting and iGaming operator, has launched a new responsible gambling television commercial spot featuring three-time Hart Memorial Trophy winner and BetMGM brand ambassador Connor McDavid, alongside former NHL player and actor Terry Ryan.

The spot is currently airing in the U.S. and Canada, as well as on various digital platforms.

“Mullet Over” promotes responsible play by reminding customers about BetMGM’s in-app responsible gambling tools and resources, incorporating a lighthearted take on a hockey-themed hairstyle. The spot was directed and produced by New York-based creative agency CAPE in collaboration with BetMGM’s creative and responsible gambling teams.

In a post on his social media, McDavid reiterates the campaign’s message about remaining mindful and deliberate any time players choose to wager on the BetMGM app.

“Filming the ‘Mullet Over’ commercial with Terry was a fun opportunity to combine hockey humor with a meaningful message,” said McDavid. “It’s important to stay in control, and BetMGM’s tools and resources help customers do just that.”

BetMGM offers a variety of responsible gambling features, including the ability to set time and spending limits. BetMGM also provides player education through GameSense ®. GameSense is an industry-leading program developed and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Corporation. The program is integrated across BetMGM’s mobile and desktop platforms, as well as MGM Resorts properties nationwide, providing practical tips and promoting positive, transparent, and proactive engagement around responsible play.

Richard Taylor, BetMGM’s Director of Responsible Gambling, said, “Our new campaign with Connor and Terry builds upon our approach to deliver an entertaining and memorable responsible gambling message. We’re committed to finding new and creative ways to reach customers and encourage them to ‘mull it over’ before they place a bet.”