2025 has been another year of change, growth and consolidation for TaDa. This was driven by a sustained move into regulated markets and supported with successful new licences, including most recently the Ontario AGCO.

Multiple new B2B integrations were announced and ground-breaking new releases across slots, crash, fish-shooting and the innovative provider’s first co-branded celebrity title were released.

Receiving approval from the UKGC in 2025 gave TaDa the opportunity to operate in the UK regulated market, marking a major strategic step into one of the world’s largest iGaming regions and confirming the innovative content provider as a solid and future ready business. Initial feedback is already positive with Devil Fire 2 and Fortune Hook Boom currently leading the UK market.

Further certifications across Europe saw Belgium and Portugal come online with TaDa, while further brand reinforcement in Italy and Sweden came through new integrations with leading operators. 

Multi-jurisdictional operators IGT PlayDigital and Light & Wonder Inc. also provided key distribution opportunities in regulated markets as TaDa went live in the UK simultaneously with SkillOnNet, ProgressPlay, Videoslots, Mr Vegas and Midnite Casinos. Furthermore, TaDa joined Relax’s aggregation programme to amplify distribution in North America, Latin America and Europe.

With TaDa content now accessible in over 1,700 casinos worldwide, GGR has grown by 217% with 121% uplift in bet counts.

In line with the policy to release four new titles monthly, TaDa’s portfolio now stands at 220+ across all genres, themes and mechanics. 

An expert glocalisation strategy for global core mechanics/local content is applied to all TaDa products and this has led to outstanding levels of global engagement and retention. 

Maintaining its position as the No.1 provider for fish-shooting games, TaDa launched its Zombie Universe concept with Fortune Zombie and Fortune Zombie 2 designed for U.S. audiences and latest release Fortune Zombie Lightning for global distribution. 

The new Hit the Cash™ series, with its signature product line built around three core features of multipliers, Lock & Respin and jackpots, delivered on all KPIs, with Joker Coins creating a stir in Portugal, Italy and Belgium while TaDa’s top slot release overall was Fortune Coins.

Meanwhile in Brazil, where TaDa has successfully built brand trust across all its releases, a new marketing collaboration with leading streamer @Yuri22 led to TaDa’s first co-branded slot – Fortune Yuri 500. An instantly positive reaction to both the streamer and the solid gameplay with its multiplier and EX NUDGE reel innovation means more co-branded collaborations will be launched in 2026.

Voted 5 Star’s Game Innovation of the Year, TaDa’s gamification tool, GiftCode, hit its first anniversary. Seeing strong adoption, over 1,000,000 codes are issued monthly through 300+ streamers and deliver measurable uplifts in player engagement and acquisition. 

Further nominations and awards came throughout 2025 including several for Jackpot Joker; SiGMA Africa’s Slot Newcomer of the Year; and, gratifyingly, for TaDa staff. 

The Business Development team’s Bryam Jacquet and Heitor Langa saw success in 5 Star’s 30 under 30 and Global Gaming Business’s 40 under 40 Emerging Leaders of Gaming; while CEO Andy Huang walked away with a 5 Star Top 20 Leadership award.

Industry presence and event leadership were enhanced as TaDa clocked up 200,000 airmiles to host its on-stand Experience Zone at 13+ global conferences and trade shows. Visitors to TaDa stands at ICE, SBC, iGB L!VE, SiGMA Americas, SiGMA Central Europe and more saw consistent brand visibility and new product launches for operators worldwide, especially for fish-shooting titles.

A strengthened social media strategy enabled TaDa to deliver further collaborations with streamers and KOLs to achieve a Total Reach of 260,000+ with Total Engagement at 20,000+ across a total 7,000,000 views with streaming in 22 languages.

B2B social media saw 100% growth across all channels and Linked in followers currently at 18,000 from a standing start in 2024 giving total social media followers across all platforms of 60,000+ and growing.

Andy Huang, CEO, TaDa Gaming, said: ‘At TaDa, glocalisation and compliance are strategic differentiators and not burdens. Our glocalisation strategy continues to deliver trust and stability through genuinely local experiences for effective product, cultural and compliance levels. We believe this is the most successful way to future-proof our business in a highly competitive market. 

2025 has seen us grow and consolidate in equal measure while continuing to innovate. In 2026 we will upgrade our compliance capability to a core competency to drive precise market entries: and product development will continue to focus on deepening player experiences to improve retention and engagement.

Our presence at trade shows will continue to drive our visibility, beginning with ICE, Barcelona in January 2026. We are looking forward to another big year.’

For further information, please visit TaDa Gaming. Meetings for ICE Barcelona can be pre-booked by emailing business@tadagaming.com