The collaboration brings together two globally recognised betting brands, delivering a robust and locally tailored sportsbook experience for Brazilian players. 

Matchbook has officially launched its Brazilian-facing platform, matchbook.bet.br, in partnership with FIRST – Best in Sports, marking a significant step in the brand’s expansion across regulated and high-growth markets. 

The collaboration combines Matchbook’s established betting exchange and fixed-odds expertise with FIRST’s Tier-1 sportsbook technology, designed to deliver scalable performance, localisation and operational reliability. The result is a platform built specifically to meet the expectations of Brazilian users, both in terms of product depth and user experience. 

Brazil continues to emerge as one of the most strategically important markets in global sports betting, and the joint presence of Matchbook and FIRST reflects a shared long-term commitment to quality, integrity and regulatory alignment in the region. 

“The joint presence of Matchbook and FIRST on matchbook.bet.br represents a significant milestone for the Brazilian market,” said a representative from A2FBR, who supported the project locally. Both brands are globally recognised for their technical excellence, operational integrity and long-term commitment to regulated environments. Our role was to ensure that this collaboration translated into a seamless, high-quality experience tailored to Brazilian players.” Adriano Rodrigues, CEO A2FBR.

The launch underlines FIRST’s growing footprint in Latin America, where the company continues to support operators with modular sportsbook infrastructure, real-time localisation capabilities and performance-driven tools designed for regulated markets. 

“Working with Matchbook on their Brazilian launch demonstrates what can be achieved when strong technology and a clear product vision come together. Brazil is a highly competitive and sophisticated market, and this project reflects our focus on delivering sportsbook solutions that are built for scale, compliance and long-term growth.” Tom Light, CEO at FIRST-Best in Sports  

The collaboration highlights how global brands can successfully enter complex markets like Brazil by combining international expertise with deep local execution. As the Brazilian sports betting landscape continues to evolve, partnerships of this calibre are expected to play a key role in shaping industry standards.