Allwyn UK is delighted to welcome Bridget Lea as our new Managing Director – Retail, starting 19 January. This newly created role underscores our commitment to accelerating performance in the retail channel and championing the vital role retailers play on the UK high street.

Bridget brings over 25 years of experience as a consumer-focused leader, with senior executive and board-level roles across FMCG, telecoms, and technology.

Bridget shared: “I’m excited to join Allwyn at such a pivotal time for the National Lottery. Retailers play a vital role in communities nationwide, and I look forward to working with our partners to create modern, engaging experiences that delight players and support the ongoing transformation of The National Lottery.”

With a passion for consumer engagement and a proven track record of driving digital transformation and omnichannel strategies, Bridget will spearhead initiatives to create relevant growth opportunities and strengthen partnerships with National Lottery retailers across the UK. These efforts will be central to the ongoing transformation of The National Lottery, which will gather momentum in 2026.