The Tier 1 provider of innovative sportsbook solutions, has unveiled a major expansion of its Betting Tips ahead of its participation at ICE Barcelona, further strengthening its industry-leading coverage across both sports and esports and reinforcing its position as the most flexible tips offering currently available on the market. 

The latest update reinforces BETBY’s position as the industry leader in data-driven betting insights, bringing total coverage to 40 sports and esports disciplines, with up to 40,000 events per month, fully translated into 30+ languages and expandable on request within one business day.

As part of the update, BETBY has significantly expanded its real sports coverage, adding betting tips for disciplines such as Chess, Kabaddi, Sumo, Floorball, Rugby Union, Rugby League, Water Polo, Boxing, Darts, Snooker, Futsal, Australian Football, Mixed Martial Arts, Beach Volleyball, and Badminton, ensuring relevance across both global and regional markets.

On the esports side, the update strengthens coverage of the most widely followed competitive titles, including League of Legends, Valorant, Mobile Legends, and Rainbow Six, reflecting sustained demand across mainstream esports betting audiences.

In parallel, BETBY has broadened its esports offering to include a diverse range of specialized and emerging competitions, such as Overwatch 2, WarCraft III, King of Glory, Arena of Valor, StarCraft II, Crossfire, Call of Duty, Rocket League, StarCraft: Brood War, Age of Empires, Halo, Standoff 2, Deadlock, and GeoGuessr, allowing operators to activate betting tips around both high-frequency and niche events.

With this rollout, BETBY now delivers 24 real sports and 16 esports disciplines within its Betting Tips, a level of breadth and scalability that remains unmatched across the industry. The solution is designed for seamless integration not only within sportsbooks, but also across betting-related environments such as marketing tools, engagement widgets, and content platforms.

Crucially, operators retain full flexibility: coverage can be extended rapidly based on regional demand, promotional strategy, or upcoming events, ensuring maximum relevance.

“Our goal with Betting Tips was never just to tick a box,” said Danil Emelyanov, Head of AI Labs at BETBY. “We kept expanding it because operators kept asking for more coverage. Now it spans both sports and esports at a level we don’t really see elsewhere, and it’s something our partners can genuinely use to drive engagement. It’s built to be flexible, so operators can localize it and scale it quickly based on what their players actually want.”

The expanded Betting Tips will be showcased at ICE Barcelona 2026, where BETBY will demonstrate how its data-driven insights can be deployed across sportsbooks and marketing channels to drive engagement, retention, and betting volume at scale.

BETBY will also host a major brand activation at ICE Barcelona 2026, featuring chess superstars Magnus Carlsen, Hikaru Nakamura, and GothamChess (Levy Rozman). The activation will offer attendees a unique live experience centered on chess, strategy, and precision, further underlining BETBY’s broader commitment to sportsbook innovation.

Visitors are invited to meet the BETBY team at stand 5K20 to explore the industry’s most comprehensive Betting Tips solution and participate in a once-in-a-lifetime experience side by side with three of the most notorious chess stars in the world.

To find out more about BETBY, visit: https://betby.com/