PrizePicks, the leading sports entertainment operator in North America, is taking aim at ad fatigue this football postseason with a new commercial starring Marshawn Lynch and Adam Devine.

Developed in partnership with advertising agency Preacher, the spot playfully pokes fun at an industry overflowing with gimmicks, while reminding fans what they actually care about in January: getting it right.

“By this point in the season, sports fans have seen just about every gimmick imaginable,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs.”

The campaign marks the return of Lynch and Devine as self-aware pitchmen navigating a studio packed with the over-the-top stunts fans have seen all season. As they brush past the noise, the duo highlights PrizePicks’ simple, fan-first approach to sports entertainment.

The commercial follows Lynch and Devine as they navigate a crowded studio set full of past commercial stunts. The duo brushes past the noise of campaigns past, while easily accessing PrizePicks’ Daily Fantasy Sports offering Player Picks and its all-new prediction markets offering Team Picks all on one app. PrizePicks’ industry leading games combined with popular new features like The Feed and Early Exit make it the place to be for every moment of the postseason.