You know that feeling when you step into a place and instantly sense that the energy is right?

That was ICE Barcelona for us.

A show with its own rhythm: open, expressive, and blooming. Where attention is earned, not chased. And we came with a clear intention to Bloom Beyond Expectations. Some visitors arrived with packed schedules and quick meetings in mind. Some came “just to look around.” Then they stopped by Stand 1C30. And suddenly, nobody was in a rush anymore.

We didn’t build a stand to be stared at. We built a space to be experienced.

Conversations started easily and unfolded naturally. Drinks in hand, ideas on the table, notebooks opening without anyone forcing the agenda. Sometimes, the best discussions don’t begin with slides or pitches as they begin when people feel comfortable enough to slow down.

Our signature Blooming IPA in partnership with ICE did exactly what we hoped. It set the pace. It created pauses. And in those pauses, real connections happened.

The activities we teased before the show came fully to life. Dice games that drew crowds and cheers at the Beer Bar. Instant prizes that kept people coming back. Floral ice cream moments. The now-iconic flower-themed dancers that turned into a magnet for photos and spontaneous conversations. Uplatform’s games sparked friendly competition. Giveaways sparked laughter. And our merch didn’t stay on the stand — it kept moving through the halls long after.

And right in the middle of all that atmosphere were the conversations that mattered most. Calm, focused discussions about scale, technology, and what it really takes to succeed in iGaming long term. We walked visitors through how Uplatform brings everything together into one cohesive solution: an in-house sportsbook with wide sports and Esports coverage and balanced odds, a massive casino portfolio spanning slots, live casino, and popular game formats players genuinely engage with, and a CRM built to support retention, not just acquisition.

We spoke about risk management that works in real time, advanced monitoring that protects both operations and revenue, and analytics that give operators full visibility into player behavior and performance. Localization came up often too: regional content, multilingual support, and payment coverage that adapts to local markets instead of forcing one-size-fits-all solutions.

At the end of the day we are not just about launching projects. Our commitment is to help our clients bloom together with us. From ongoing consultancy to hands-on support during and after launch, the focus is on helping operators reach the next level and become successful in any market. The core idea behind our business is to support real growth, not just provide a platform. And we are here to show the results.Commenting on Uplatform’s participation at ICE Barcelona 2026, Maria,

Head of Marketing at Uplatform, said:“ICE once again proved why it remains one of the most important events in the iGaming calendar. Our agenda was packed with meetings and meaningful discussions, many of which we believe will grow into strong, long-term partnerships. Our presence truly reflected this year’s concept, Bloom Beyond Expectations.

That mindset was evident not only in how our solutions resonated with the market, but also in the scale and quality of interest we received. From a marketing perspective, it was an outstanding show, and I’m incredibly proud of the Uplatform team for the energy, creativity, and professionalism they brought to the floor. Even challenging weather couldn’t slow our momentum.”

By the end of the expo, traffic numbers looked great. But the real value came from the unhurried conversations. The meetings that ran over time. The ‘quick hellos’ that turned into strategy sessions. The familiar faces that came back the next day just to continue where we left off.ICE Barcelona reminded us why we do what we do, where the right ideas meeting the right people in the right environment allowed businesses to Bloom Beyond Expectations and turn growth into something tangible.