Betano, one of the largest sports betting companies in Brazil, announces strategic changes to its leadership structure in the country in the areas of Institutional Relations and Marketing. These changes demonstrate the company’s commitment to strengthening its brand and consolidating its presence in the Brazilian market.

As part of this movement, Guilherme Figueiredo will assume the role of Head of Institutional Relations in Brazil. His mission will be to strengthen dialogue with government leaders, regulatory bodies, civil society, and opinion leaders, contributing to an open and collaborative discourse about the betting industry in the country.

“Taking on the role of Director of Institutional Relations at Betano in Brazil is a challenge, but also an opportunity to deepen the dialogue within the sector. Our focus is to contribute to an increasingly responsible regulatory environment aligned with best practices, strengthening transparency in the betting industry,” says Guilherme Figueiredo.

The changes also extend to the marketing area. Arthur Niggemann, who previously served as senior marketing manager for the Americas, will now occupy the position of Head of Marketing in the country and will lead strategic projects for the company, including high-visibility initiatives such as the first year of sponsorship of Big Brother Brasil.

“This will be a strategic year for Betano in Brazil, with far-reaching projects both inside and outside of sports. One example is BBB, which already represents an important opportunity to broaden the conversation about responsible gambling and reach diverse audiences with a clear message about conscious use and respect for limits. All these initiatives reinforce our commitment to responsible action and to building a solid and trustworthy brand in the country,” emphasizes Arthur Niggemann.