Plus500 has launched its own prediction markets for its United States retail customer base and will offer event contracts, including products from locally regulated Kalshi. The new platform will be a part of Plus500’s US B2C brand, ‘Plus500 Futures’.

The announcement today (Tuesday) came about a couple of months after the London-listed broker became the clearing partner for CME and FanDuel’s new event-based contracts platform. 

“Prediction markets are attracting increasing interest from both retail and institutional participants alike, reflecting their growing relevance as a transparent and fully regulated way to express views on real-world outcomes,” the broker noted.David Zruia, CEO of Plus500

“The introduction of prediction markets aligns with Plus500’s continued focus on technological innovation, customer-centric approach and product development.”

The broker stressed that it will offer its B2C customers “a broad range of regulated prediction markets”, which would include economic indicators, financial events, geopolitical developments and other measurable real-world outcomes.

Kalshi will deliver the offering, but the event contracts will be cleared directly by Plus500, a member of Kalshi’s clearing unit.

The broker further stressed that, in the future, its scalable institutional infrastructure will support broader participation across the prediction markets ecosystem.

The popularity of prediction markets has exploded in recent years, especially during the wagers on the last US Presidential election. Although the industry is massive offshore, where crypto-based Polymarket dominates, Kalshi played a significant role in popularising the regulated version within US borders.