BETBY, the Tier 1 B2B sportsbook provider, has significantly expanded its American football offering by launching eAmerican Football, an industry-first e-sim title designed to deliver fast-paced, realistic virtual football action, alongside the addition of 100+ new Bet Builder markets offering unparalleled flexibility and depth for American football betting.

These updates are strategically aligned with the Super Bowl, providing operators with a comprehensive portfolio to maximize engagement before, during, and after the event.

The new eAmerican Football e-sim title is designed to run 24/7, offering unlimited betting possibilities and giving operators the ability to keep users immersed in American football during off-hours and beyond the Super Bowl.

The game features eight major tournaments across both the AFC and NFC conferences, covering all divisions: AFC East, North, South, West, and NFC East, North, South, West. Matches follow an accelerated format with four quarters of two minutes each, ensuring high-frequency action and fast betting cycles. With over 15,000 matches per month, the eAmerican Football e-sim helps operators maintain fan engagement at all times, offering a year-round solution to keep users connected with the sport, especially between real-world events.

Besides the new e-sim title, the launch of 100+ new Bet Builder markets provides an expanded suite of betting options for American football fans, enabling highly customised and personalised bets across a wide range of game moments. In addition to classic scoring-based selections, bettors can build wagers around metrics such as total player interceptions and sacks, tackles and assists, passing attempts, total carries, and combined rushing or receiving yards.

This level of detail allows users to shape bets around individual player involvement, defensive impact, and overall game flow, creating a more immersive and strategic Bet Builder experience that goes far beyond traditional outcome-based betting.

BETBY’s Bet Builder delivers unmatched flexibility by allowing users to combine advanced performance metrics and player-specific markets, alongside traditional outcomes. Users can also leverage cross-sport customization, mixing selections not only within American football but also across other sports, creating combo bets that span multiple events and disciplines. Our technology ensures real-time odds recalculation, even for complex combinations, delivering fast and accurate pricing.

This combination of features provides a high level of entertainment, flexibility, and creativity, strengthening the player experience and giving operators the tools to engage users during one of the largest sports events worldwide.

Completing BETBY’s Super Bowl-ready American football offering, operators also gain access to a full range of pre-match and in-play markets, player props, outrights, and microbetting options, all supported by official NFL data. BetGenius’ match trackers deliver fast uptime, extended data coverage, and a seamless user experience, while integrated Betting Tips support informed decision-making by guiding users throughout the betting journey. Together, these elements ensure fans remain engaged with every phase of the game, from strategic pre-match analysis to real-time interaction during live play.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “The Super Bowl is a unique opportunity to engage with NFL fans at their most passionate, and we’re excited to offer our partners an enhanced portfolio that meets their needs. By combining the industry-first eAmerican Football e-sim and the new Bet Builder markets with a comprehensive market offering, BETBY is fully prepared to deliver a truly engaging and immersive experience for operators and bettors alike. Besides that, these new launches ensure sustained engagement with NFL fans beyond the Super Bowl, keeping the excitement going throughout the off-season.”