Flutter Brazil strengthens its leadership team with the hiring of Marcelo de Ciccio as the new Head of Paid Search & APP, SEO & Referral.

This move is part of the company’s ongoing strategy to consolidate its dominance in the Brazilian betting and entertainment market, focusing on scale, channel efficiency, and innovation in Growth Marketing for the Betnacional and Betfair brands.

With over 16 years of experience, De Ciccio is recognized in the market for his expertise in building high-impact teams and scalable performance operations. His career is marked by experience at major unicorns and technology players in the Brazilian ecosystem, including Neon, Creditas, Loggi, Youse, and Cora, as well as strategic stints at Porto Seguro and large advertising agencies.

At Flutter Brazil, De Ciccio assumes end-to-end management of search and retention efforts. Under his leadership, the executive will face the challenge of leading the Paid Search strategy to maximize ROI in highly competitive auctions, as well as accelerating brand penetration via App Install and mobile engagement campaigns. The executive will also lead SEO efforts to ensure the organic authority of the Betnacional and Betfair platforms, and structure the Referral pillar, transforming the user base into an engine of sustainable growth.

“I am extremely excited to help build and maintain the accelerated growth mindset of startups within the Flutter universe. My focus is on providing visibility and consolidating our strategic plans with a technical vision, especially in Performance, SEO, and Referral for Betnacional and Betfair in 2026, helping to build an even healthier and more solid path for the future,” says Marcelo de Ciccio.

In addition to his renowned corporate career, Marcelo brings a multifaceted perspective to digital entertainment. A former manager at INTZ and a FURIA enthusiast, he possesses a genuine connection to the gaming and esports ecosystem.