Flutter Brazil, the group that owns the Betnacional and Betfair brands, announces its association with IAB Brasil (Interactive Advertising Bureau).

This strategic partnership integrates the company into the ecosystem of the country’s leading digital advertising entity, which brings together more than 200 leading companies, including big tech companies, agencies, advertisers, and media outlets. With this membership, Flutter Brazil reinforces its commitment to market authority, transparency, and the implementation of global best practices in the entertainment and betting sector.

As a new associate member, Flutter Brazil will actively contribute to discussions shaping the future of digital marketing in the country. IAB Brazil, part of a global network present in 45 countries, acts as a pillar of sustainability and technical development for the sector. For Flutter, this union represents a fundamental step in ensuring that advertising in the segment… bettingEvolve in strict alignment with the ethical and technical standards demanded by the high-level advertising market.

“Joining IAB Brazil is a milestone in our journey to consolidate our position in the Brazilian market. We strive for excellence not only in the services we offer, but also in how we communicate with consumers. Aligning with global digital advertising standards is a priority for Flutter Brazil, and we believe that the exchange of knowledge with IAB will further raise the level of transparency and responsibility of our brands,” says Alvaro Garcia, CMO of Flutter Brazil.

Flutter Brazil reiterates that its participation in IAB Brazil, through the association’s committees or working groups, will be guided by technical and institutional collaboration, focusing on the development of reliable metrics, combating digital fraud, and promoting a safe and efficient advertising environment for all links in the betting sector chain in the country.