“Since targeting the continent as a key growth destination, we have seen significant changes across the varying African markets. While rapid changes present challenges, they also create strong opportunities. TaDa remains agile and ready to respond to developments across the region and we welcome the opportunities that come with these evolving markets.” Chu Huang, Business Development Manager, TaDa Gaming

Africa as a Strategic Growth Market

As competition in online gaming only continues to intensify globally, smart content providers are increasingly adopting strategic, market-specific expansion plans. 

Africa is one of our fastest-emerging opportunities within our international and trans-national expansion drive. We have positioned TaDa to stand out across the continent through a glocalised and data-driven approach. This enables us to integrate our ambitions in Africa within a broader global strategy, building on our previous success across multiple markets. 

As the African online gambling market will continue to expand significantly over the next decade, we are confident that our growing reputation for visibly fair play, diverse, immersive, mobile first content and commitment to two-way partnerships with operators is growing in the right direction to fulfil these ambitions.

A Mobile-First, Glocalised Gaming Strategy

Africa’s demographic trends across most countries and jurisdictions run in parallel for a young population, rising mobile penetration and increased online connectivity, all creating the right conditions for our mobile-first gaming slots, crash games and gamification tools.

Our growth across Africa is driven by our “glocalisation” strategy for global core mechanics/local content. To date, we have optimised game performance for lower-bandwidth environments, reduced load times without sacrificing visual quality and tailored releases for low to mid-range devices. This mobile-first, player-centric approach is in line with our data showing that approximately 90% of total iGaming revenue across African countries is generated through mobile use.

Operator data and recent player feedback has confirmed that our games are resonating with the target audiences: so, releases from the Fortune Gems series to Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 are gaining traction with players across different African markets and jurisdictions, reinforcing our reputation for engagement and retention.

A Global Brand That Understands Local Requirements

Since inception, TaDa has committed itself to building infrastructure that allows us to serve regulated and regulating markets internationally. Establishing TaDa across African jurisdictions has been facilitated by our successful performance in Latin America and Europe.

Our industry know-how has been further reinforced through licencing achievements including MGA, UKGC, Sweden’s Spelinspektionen, the Hellenic Gaming Commission, Romania’s ONJN and the Ontario AGCO, alongside certification from industry leading bodies.

This broad knowledge of rigorous regulations and international compliance has ensured that African operators look to us for a ‘future-proofing’ effect in partnerships as more jurisdictions face regulations.

This experience contributes to building trust with players through safe and fair gaming; it also secures the integrity of our releases from copying and, importantly, it allows operators to scale without re-engineering their entire game stack as/when regulations come into force. As more African markets mature and regulate, this will only become more relevant in terms of operator and platform choice for content provider partnerships.

Entering the Established South African Market

Our African ambitions were first realised through our distribution partnership with betPawa in 2025. This gave us strategic learning opportunities and extended our reach more effectively across multiple different markets. We are now accessible in over 15 countries to date, including Nigeria, Kenya, Ghana, Uganda and Tanzania.

Building on this success, and with varying sources suggesting that South Africa will see an uplift from 3.5 million active participants in 2024 to around 4.7 million by 2029, we are preparing to enter the mature and more established South African market with distribution through Light & Wonder Inc. 

As South Africa is governed by both the National Gambling Board and nine provincial licencing authorities, each with its own rules and requirements, careful compliance strategies are essential. TaDa’s know-how, enhanced with RGS and RNG Letters of Certification (LOC) have facilitated processes, enabling us to negotiate partnerships with leading operators to further build our presence. 

2025 saw us win SiGMA Africa Slot Newcomer of the Year. Subsequently, we have evolved as a global business to bring more value to partnerships and the industry overall. With nine of our games now successfully certified for South Africa, attending the SiGMA Africa Summit, Cape Town, is an especially important event for us this year to showcase this maturity and growing value to future clients.

Showcasing TaDa’s Quality and Innovation at Stand 091, SiGMA Africa 2025

As both a participant and a previous sponsor of SiGMA Africa, we are underscoring our commitment to the continent, the regions and the industry overall, lifting our profile with operators, regulators and players.

Our senior teams from both the Taiwan and Malta offices will be available on Stand 091 to showcase our highly flexible customisation capability through branded games. This new direction gives operators bespoke ways to create exclusive content and create differentiation for their platforms.

We will also reveal our new gamification tool Highlights and add-on tool, Hot Hand.

GiftCode, our award-winning instant reward tool has been optimised with new addition Hot Hand to boost engagement; while new tool Highlights lets players store, rewatch and share significant wins on social media, creating authentic user generated content. 

These new gamification updates expand our collaboration opportunities with affiliates, an important part of TaDa’s 2026 growth strategy, as well as delivering a new layer of free exposure for operators. 

Sharing insights and working together to meet challenges helps shape our strategy and ensures our products remain aligned with and responsive to the constantly developing digital ecosystem that is driving growth in Africa. Challenges and opportunities? We are ready for both.

For more information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at TaDa’s Stand 091, SiGMA Africa Summit, Cape Town, 4 – 5 March 2026.