Governor Kathy Hochul has announced that leading global sports platform Fanatics will expand its New York City operations.

The project will create 300 new high-quality jobs over the next five years and includes an investment of more than $50 million to fit out and equip an expanded Manhattan office footprint. Empire State Development will support the project with up to $5 million in performance-based Excelsior Jobs Program tax credits.

This expansion strengthens New York City’s position as a global hub for technology, media, and digital commerce, supporting long-term economic growth and high-quality job creation across the region.

“Fanatics is one of the most innovative companies in the global sports and digital commerce economy, and their decision to grow here in New York sends a powerful signal that our state remains the premier destination for companies building the future,” 

Governor Hochul said. “By supporting their significant investment and the creation of 300 new good-paying jobs, we are reinforcing New York City’s role as a global hub for technology, digital commerce, and creative industries and ensuring that the jobs of tomorrow are created right here at home.”

Empire State Development President, CEO and Commissioner Hope Knight said, “Fanatics’ growth in New York demonstrates the strength of our talent pipeline and the unmatched value of doing business in the Empire State. Through the Excelsior Jobs Program, we’re proud to support a project that will retain hundreds of existing jobs, create 300 new ones, and deepen New York City’s position as a global center for technology, media, and digital commerce.”

Fanatics, which currently employs approximately 650 people in New York City, has decided to take on an additional 95,000 square feet of office space at its 95 Morton Street location to accommodate its rapid growth across technology, product, corporate, and operations functions, fueling increased collaboration and all-hands capacity.