Since joining the Board in 2016 and assuming the role as Chair in 2017, Jens Bager has played a pivotal role in the professionalisation and strategic development of Better Collective.

Under his leadership, the Company has evolved from a founder-led growth company into a global digital sports media group with a world class Board of Directors and governance structure.

During his tenure, Better Collective completed its IPO, executed a significant international expansion, achieved substantial growth across markets, completed a dual listing in Copenhagen, strengthened its investor dialogue, and built a scalable platform for long term value creation. Jens Bager has also served as a close sparring partner and mentor to the founders throughout this journey.

Jesper Søgaard, Co-founder and Co-CEO, comments: “Jens has been instrumental in shaping Better Collective into the company we are today. From the early days of preparing for our IPO to navigating international expansion and building a professional governance framework, his guidance has been invaluable. On a personal level, Jens has been much more than a Chair.

He has been a trusted mentor and advisor who has challenged me, supported me, and helped me grow as a leader. I am deeply grateful for his commitment, integrity, and unwavering belief in our vision.”

Jens Bager, Chair of Better Collective, comments: “It has been a privilege to serve as Chair of Better Collective since 2017 and to witness the Company’s remarkable transformation. Together with the founders, the Board and the organisation, we have built a scalable, international business grounded in strong values and disciplined execution.

I am proud of what we have achieved, from the IPO to the international expansion and continued professionalisation of the Company. After nearly a decade as Chair, I believe this is the right time to pass the baton. Better Collective stands on a solid foundation with a clear strategy and strong leadership, and I am confident that Better Collective is well positioned for its next phase of development under new Board leadership.”