Norsk Tipping has signed a new four-year sponsorship agreement with the Norwegian Football Association (NFF), Norsk Toppfotball (NTF) and Toppfotball Kvinner (TFK).

The agreement means that Norsk Tipping will continue as general partner for Norwegian football in the period 2026–2029.

The agreement was presented in connection with the Federal Parliament on Saturday 28 February. It includes, among other things, the senior national teams for women and men, and makes Norsk Tipping the general partner for the Eliteserien and the main partner for the Toppserien. The total framework for the agreement is NOK 60 million.

Through the agreement, the parties will work together to: strengthen the national teams, both sportingly and commerciallyaudience and recruitment initiatives across the country community projects for both the top and the general public further development of the Eliteserien and Toppserien as an audience product matchday concepts and digital content that elevate Norwegian football Norsk Tipping and Norwegian football have had a continuous collaboration since 1948.

The new agreement thus continues one of the most comprehensive and long-standing partnerships in Norwegian sports.

Karl-Petter Løken, Secretary General of the Norwegian Football Association, says: – Norsk Tipping has been a very important partner for us for many, many years and we are of course very happy and proud that the collaboration continues. Norsk Tipping’s involvement in football and the collaboration with us has been absolutely crucial for the activity we see in Norwegian football today, including through the betting facilities, which have contributed to facilities that make football a mainstay in local communities across Norway.

Jens Haugland, CEO of Norsk Toppfotball, says: The collaboration with Norsk Tipping enables us to lift both the Eliteserien product and the clubs that run it. We look forward to developing new projects that create more engagement, better match experiences and stronger profiles.
Marianne Solheim, CEO of Toppfotball Kvinner, says:

We greatly appreciate the long-standing collaboration with Norsk Tipping and the importance the partnership has had for the development of Norwegian women’s football. It is very pleasing that Norsk Tipping will continue with us for a new agreement period. We look forward to continued good collaboration and more good initiatives that drive continued growth and development.