According to AD AGE’s Brian Bonilla, DraftKings is reportedly nearing the final stages of securing Translation and Rosewood Creative as its creative agency partners.

Sources indicate that these decisions come after a competitive pitch process facilitated by NBZ that commenced at the beginning of the year.

Translation is anticipated to take the lead on creative for the DraftKings online sportsbook, while Rosewood Creative will concentrate on advertising for Jackpocket, the lottery app acquired by DraftKings in 2024. The selected agencies are also expected to collaborate closely with DraftKings’ in-house agency.