Flamengo and Betano, the main sponsor of the Rio de Janeiro team, are promoting a special activation with fans this week, the action took place at the official Flamengo store, at the Gávea headquarters, and literally materializes one of the best-known concepts in football: the “weight of the shirt”.

Called “The Heaviest Jersey in the World”, the initiative presents a wooden sculpture weighing over 100 kg, created by the artist Cainã Gartner. The piece transforms the historical symbolism of the Flamengo uniform into a physical object.

During the event, the public can participate in a simple but demanding challenge: lifting the sculpture at least 10 centimeters off the ground. The first 20 people to complete the task will be awarded an official Flamengo shirt from this season.

According to Fabio Ritter, senior manager of sponsorship activations at Betano, the aim is to make one of the club’s greatest symbols tangible. The action relies on gamification to create an interactive experience, allowing fans to “feel” the weight of the jersey in a literal and fun way.

“The idea was to materialize the ‘weight of the jersey,’ an iconic attribute of Flamengo, through a unique and fun action. With the gamification mechanics and the prize for whoever manages to lift the sculpture, we created an experience that allows fans to feel and interact with the Flamengo passion,” explained Fabio Ritter.

Marcelo Rocha, Flamengo’s product and apparel manager, emphasizes that the initiative reinforces the connection with the fans. For him, the action translates the pride in Flamengo’s history and transforms this feeling into an experience within the club’s own home.

“This action translates the pride we have in our trajectory and playfully celebrates the Flamengo DNA. We are happy to welcome the Nation to our home for this unique experience,” highlighted Marcelo Rocha.