Virgin Bet is proud to announce the launch of its operations in South Africa, marking the first time the brand has operated outside the UK. 

Since launching in 2019, Virgin Bet has grown to become a leading betting brand in the UK. Its entry into the South African market represents a key milestone in the brand’s growth, as it enters an international market for the first time. 

Virgin Bet is part of LiveScore Group, a global leader in sports media and betting, comprising the world-class brands LiveScore, LiveScore Bet and Virgin Bet. The launch in South Africa strengthens the business’ presence in Africa, building on LiveScore Bet’s existing operations in Nigeria.

Responsible gambling is central to the virginbet.co.za platform, with player wellbeing a core focus. The brand offers a comprehensive suite of responsible gambling tools, including deposit limits, time-outs, and self-exclusion options for all customers, alongside rigorous age verification protocols.

These measures are supported by dedicated local customer support teams, with further initiatives planned in South Africa to support safer gambling, as part of Virgin Bet’s broader corporate social responsibility (CSR) commitments.

In the lead-up to launch, Virgin Bet has been steadily building a strong local leadership team to support its long-term ambitions in South Africa, including Gail Odgers, one of iGaming South Africa’s most “influential women in gaming”, as Head of Marketing.

Virgin Bet is guided by its brand mission, “A Good Bet,” meaning every bet should be both exciting and rewarding no matter the outcome, while players stay in control and bet responsibly. 

Virgin Bet is also committed to rewarding its customers with exceptional rewards. Ranging from betting promotions to exclusive offers across the wider Virgin ecosystem, the brand aims to deliver standout experiences while ensuring betting remains safe and fun. 

Gail Odgers, Head of Marketing, Virgin Bet South Africa, said: “Launching in South Africa is a proud moment for us. At Virgin Bet, we believe that ‘A Good Bet’ means delivering standout experiences for our customers, while also taking our responsibility to players and communities seriously.

South Africans care deeply about sport. Whether it’s football, rugby or cricket, sport is part of everyday conversation. That passion is what makes this market so exciting for us.

Our role is to enhance that experience responsibly, offering standout moments and exceptional rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in.”