bet365 rolls out new AI platform across engineering division

Operator News

TestMu AI (Formerly LambdaTest), the world’s first full-stack Agentic AI Quality Engineering platform, has announced that Hillside Technology Limited, the technology powerhouse behind global online gambling leader bet365, has adopted its platform to unify software testing and support hundreds of weekly production releases.

The global online gaming industry is currently experiencing a massive shift, with the market projected to exceed $150 billion by 2030. As mobile gaming becomes the primary touchpoint for users, the technical complexity of delivering a seamless, low-latency experience has grown exponentially. For industry giants like bet365, the need to validate software across an infinite matrix of hardware, screen resolutions, and OS versions is a mission-critical requirement. This partnership ensures that, as gaming becomes more mobile-centric, bet365 can lead with technical excellence by testing on real-world configurations that mirror its diverse global user base.

Founded in 2000, bet365 has grown into a global technology pioneer. Today, as an industry leader, bet365 has adopted TestMu AI for its ability to match the company’s high-velocity engineering culture, providing comprehensive device coverage and high-performance automation.

“By unifying our testing onto a single platform, we’ve eliminated the operational friction of tool-switching and achieved significantly higher stability in our automation. TestMu AI’s performance and availability are exceptional, and their team’s support has allowed the platform to scale beyond our initial expectations. It is now a versatile asset used even for our internal application management,” said Joanna Ward, Head of Software Testing at bet365.

RECOMMENDED