TaDa is continuing its expansion across the exciting South African iGaming market through its latest signing with Sunbet, one of the country’s premier online gaming and sports betting operators.

The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.

Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.

Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.

Sunbet was founded in 2010 and is a well-established operator with a strong understanding of its audience and market dynamics. Part of the globally renowned Sun International group, Sunbet is licenced in South Africa, Botswana and Namibia and headquartered in Sandton, Johannesburg.

Committed to delivering a more personalised gaming experience for its players, Sunbet’s focus on its customers has driven impressive recent growth. Adding TaDa’s award-winning content to the Sunbet offering only enhances the operator’s reputation for innovative and trustworthy gaming experiences.

Ray Lee, Director of Business Development, TaDa Gaming, commented: ‘We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.’

Tyler Gentle, Casino Product Manager, Sunbet, followed: ‘Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.’