Unibo, the on-site gamification platform, has announced a partnership with Mad Badger Studio as part of the company’s expansion beyond operators and into the game provider and aggregator space.

The partnership will see Unibo and Mad Badger Studio explore new ways to bring proven engagement mechanics directly into gameplay – creating new opportunities for players to interact with gamification experiences within the games themselves, rather than solely through the operator’s site layer.

The announcement marks a strategic step for Unibo, which has built its platform around operator-facing deployment. The move into the game provider space opens a new route to bringing gamification closer to the point of play.

“Game studios are increasingly looking for new ways to create engagement around their games. We’re very excited to start working with Mad Badger and explore what can be created together,” said Alexander Grape, Managing Director at Unibo.

“At Mad Badger, we’re always interested in finding new ways to make our games more interactive and entertaining for players. Partnering with Unibo gives us new opportunities to experiment with proven engagement mechanics,” said Wayne Fisher, Managing Director at Mad Badger Studio.