The Nordic gaming company Paf increased both its revenue and profit during 2025. At the same time, the company has passed a historic milestone – more than half a billion euros has now been distributed for the benefit of society since its foundation in 1966.

The Paf Group’s revenue increased to 214.5 million euro in 2025, compared to 191.7 million euro the previous year, an increase of 12%. The Group’s profit also increased, from 54.3 million to 57.2 million euro.

“The profit improved by five percent, which means that Paf delivered the strongest result in the company’s history. Our figures are positive across all our markets and our physical operations increased revenue by three percent,” says Christer Fahlstedt, CEO.

During the past year, the number of active customers also increased by 12%, contributing to the positive development.

The annual distribution of Paf funds amounts to 55.5 million euro. This major distribution means that Paf passes half a billion euros in distributed Paf funds. Since Paf was founded in 1966, a total of 527.9 million euro has been distributed for the benefit of society.

“Contributing more than 500 million euro to building a stronger society in Åland is a new milestone in Paf’s 60-year history. Paf has made a remarkable journey from offering local gaming experiences in Åland in the 1960s to introducing gaming onboard ferries during the latter part of the 20th century. With the development of digital gaming since the early 2000s, Paf is today an established operator in several markets across Europe,” says Jan-Mikael von Schantz, Chairman of the Board at Paf.

“It is the result of long-term and successful work carried out with great expertise by Paf’s management and employees,” he adds.

Paf funds are used for various projects and organisations that benefit society, including social activities, culture, youth work, sports, environmental initiatives and more.

Paf wants to build the gaming industry of the future and lead it in a direction towards more sustainable revenue. It is a long-term commitment that requires both persistence and continuity.

“We do not take the measures we introduce lightly, it requires a great deal from all of us at Paf when we implement responsible gaming measures that other operators in the industry do not have. At the same time, we are proud to stand by what we believe is the right and responsible way forward,” says Christer Fahlstedt.

In 2025, Paf chose to lower the loss limit to 16,000 euro for all customers and to 6,000 euro for young people aged 20–24. This year in February 2026, the general mandatory loss limit was further reduced to 15,000 euro. The latest reduction means that Paf has now halved the original loss limit that was first introduced in 2018.

The customer segment table shows the development of gaming from 2017 to 2025. The red customer segment is down to zero, as Paf’s loss limits have stopped large losses. The green segment shows revenue from customers who play for less than 8,000 euro per year, and revenue from that segment increased by 17.5% during the past year.

“Our customer segments show the progress we have made over the years and how we continue to strive for more sustainable revenue. We will be a sustainable entertainment company that can show and stand behind what we do,” says Christer Fahlstedt.