Flutter Entertainment strengthens its leadership in the gaming business with the appointment of Paola Bausano as Chief Product Officer for the Southern Europe & Africa division, effective June 1, 2026.

She will assume a strategic role within a geographic area identified by the group as central to future growth, with responsibilities related to product development in the Southern European and African markets.

The appointment is part of the international consolidation strategy of Flutter Entertainment, a gaming and betting group operating in Italy through brands such as Sisal, Snai, and PokerStars. In a context characterized by increasing competition, digital transformation, and ongoing regulatory changes, product oversight represents a crucial lever for supporting innovation and business development.

The strategic role of Chief Product Officer for Southern Europe & Africa

In her new role, Paola Bausano will lead product strategies for the Southern Europe & Africa division, with the aim of supporting the group’s growth in markets characterized by significant regulatory and competitive evolution.

The role of Chief Product Officer assumes central importance in coordinating product, technological innovation, customer experience, and commercial development, integrating the needs of physical retail with those of digital channels.

For Flutter Entertainment, Southern Europe and Africa represents a strategic segment, where the balance between regulatory compliance, technological evolution, and local adaptability can directly impact growth prospects.

Paola Bausano’s Professional Experience in Gaming

With over 25 years of operational experience, Paola Bausano brings to her new role in-depth knowledge of the regulated gaming sector, gained through leadership roles at some of the industry’s leading companies.

During her time at Eurobet, part of the Entain Group, she oversaw the development of the retail network during an expansion phase of the Italian regulated market, contributing to the growth of a rapidly evolving and competitive sector.

Subsequently, during her career at Goldbet, now part of Lottomatica, she faced some of the most complex phases in the industry, including managing the amnesty of public gaming, a transition characterized by significant regulatory and operational implications.

Among her most significant experiences was also managing the technological migration from the Intralot platform to a new operational infrastructure, a process that required organizational coordination, technological expertise, and change management skills.

Paola Bausano’s arrival at Flutter Entertainment is particularly significant given the highly operational profile she has developed over the course of her career, combining experience in retail gaming, digital, managing technological transformations, and interpreting regulatory frameworks.

Her experience could represent a competitive advantage for the group at a time when the market demands rapid adaptation, innovative product development, and integrated management of various business channels.

More than a symbolic choice, the appointment appears designed to leverage skills developed in the field in one of the most complex segments of the European gaming industry.

Flutter Entertainment’s Outlook in Southern Europe and Africa.

With the appointment of Paola Bausano, Flutter Entertainment strengthens its management structure in an area considered a priority for future development.

The challenges of the coming years will include evolving consumer behavior, the digitalization of its offering, harmonization with local regulatory frameworks, and the integration of retail and online. The new Chief Product Officer’s background could help define new growth trajectories in these areas.