Fortuna Entertainment Group (FEG) is launching its largest international brand campaign to date, introducing a new long-term communication platform titled “Feel the Thrill.”

The campaign marks a shift towards a more unified and emotionally driven brand approach across markets, designed to connect with a broader audience beyond traditional sports fans, while carefully addressing specific needs and expectations of individual countries.

At its core, the platform is built on a simple insight: the excitement of sport and entertainment should be accessible to everyone, regardless of their level of expertise. “Feel the Thrill” translates this idea into a consistent creative concept that can be adapted locally while maintaining a shared brand identity.

The campaign also signals a return to stronger storytelling, moving beyond short-form formats toward narratives that build deeper engagement and better reflect how customers experience the brand.

Dieter John, CEO of Fortuna Entertainment Group, said:“With ‘Feel the Thrill’, we are creating a more uniform, consistent and scalable way to present our brand across markets. At the same time, we want to make it easier for a broader audience to connect and engage with the excitement our comprehensive products offer, not only core sports fans, but anyone looking for engaging entertainment.”

The platform combines emotional storytelling with product experience in a more natural way, supporting both brand building and commercial impact. The campaign was designed as a full-scale multi-channel platform spanning TV, digital, sponsorship, OOH, AR and experiential activation, ensuring broad reach while allowing for adaptations that reflect local market dynamics and audiences.

Carlo Fontana, Group Chief Commercial Officer, added:“This is about creating a more unified approach to communication across the Group. One strong idea, executed consistently across markets, but flexible enough to reflect local context. It allows us to build recognizable brand equity while staying relevant for customers in each country.”

“Feel the Thrill” also provides a scalable framework for local teams to develop their own stories while staying anchored in a shared concept.

Pavel Flégl, Head of Brand Experience at FLO, commented:“Our ambition was to return to storytelling that people actually want to watch. At the same time, we needed to create a platform that works across markets without losing relevance locally. That balance was the key creative challenge behind the campaign.”

The platform will be rolled out across multiple European markets, strengthening brand consistency while creating a more engaging and accessible customer experience.