Wolves have agreed a deal with Midnite which will see the UK based sports betting brand become the club’s new principal and front of shirt partner for the 26/27 season. 

The agreement will see the Midnite logo appear on the front of Wolves’ men’s and women’s first-team shirts for the duration of its 150th season, with the partnership focused around giving back to fans in what is set to be an historic year for the club.

As one of the UK’s fastest growing sports betting and online gaming brands, Midnite has built a reputation for delivering a fresh, modern platform tailored to sports fans, with innovation and entertainment at the heart of its offering.

In keeping with this approach, the partnership will see Wolves and Midnite collaborate on a range of fan-first initiatives throughout the season, with supporters able to look forward to exclusive content, unique experiences and matchday activations across the anniversary campaign.

Midnite will launch the partnership with a fan-led initiative called ‘This Season’s On Us’.

Later today, the campaign will see the first 50 fans who get to a mystery location go one-on-one with club legend, George Elokobi, in a battle of trivia and chance to win both a free men’s and women’s season ticket or new home shirt for the 2026/27 EFL Championship campaign.

Fans are encouraged to keep an eye on Wolves’ and Midnite’s Instagram channels, where details of the exact time and location will be announced.

Talking on the new partnership, Wolves’ head of partnerships, David Thomson, said: “We’re pleased to have agreed this vitally important principal partnership with Midnite in what is such a big year for the club – both on and off the pitch.

“Midnite is a progressive and ambitious company that shares our desire to innovate and engage supporters in new ways and this partnership represents an exciting opportunity for both organisations to give back to the fans that make this club what it is.

“We’ve been particularly excited to hear about the Midnite team’s plans for the coming weeks and months, and we’re delighted to be working together on some truly unique and innovative campaigns across this landmark season.”

Andrew Mook, head of brand marketing at Midnite, said of the announcement: “Wolves are a huge club with a rich history, and we’re honoured to be sponsoring them during their 150th anniversary year.

“At Midnite we’re committed to putting fans first with our initiatives and we’ve shown that with our sponsorships of Sheffield United and Southampton last season, and the World Snooker Tour.

“Wolves will be no different, and this is just the first way we’re showing up in what will be a packed year of activities. We can’t wait to get down to Molineux and see the team in action.”