March Madness and the Super Bowl are typically America’s favorite events to bet on, while soccer is often relegated to niche status at U.S. sportsbooks. But with the World Cup taking place on North American soil this summer, experts believe wagering on soccer’s biggest tournament could exceed them both.

Betting industry analysts estimate more than $2.9 billion will be bet on the FIFA World Cup at U.S. sportsbooks, more than double the amount wagered on the 2022 tournament and a figure that could spike with a deep run by long-shot Team USA.

Bets on the NCAA basketball tournaments in the U.S. were expected to exceed $3 billion, and approximately $1.7 billion was wagered on Super Bowl LX between the New England Patriots and Seattle Seahawks, according to gambling industry reporter Chris Altruda, who used state revenue reports to form his estimate.

Even with an early exit by the Americans, U.S. sportsbooks are expecting the World Cup to be a boon for summer business. Sportsbook executives and industry experts point to advantageous time zones and a general air of excitement surrounding games being played in the country that could contribute to casual and serious bettors alike lining up to wager.