As the World Cup kicks off across North America this summer, DraftKings has announced more ways for fans to get in on the action with DraftKings through nationwide watch events, enhanced platform offerings, and exciting promotions alongside new commercial campaigns featuring global soccer stars Javier “Chicharito” Hernández and Alex Morgan. 

DraftKings will bring the excitement of the tournament to fans from coast to coast with watch events in Los Angeles, Dallas, Miami and Hoboken. Open to guests 21+, the events will feature live match viewing experiences, special appearances, giveaways and interactive activations designed to deepen engagement while connecting fans with DraftKings’ industry-leading platform.

“The World Cup is one of the biggest sporting moments in the world, and DraftKings is excited to deliver best-in-class fan experiences that bring customers closer to the action,” said DraftKings Chief Customer Officer Shawn Henley. “Whether fans are joining us at watch events across the country or engaging on our top-rated platform, we’re creating more ways for them to celebrate the tournament this summer.”

Throughout the tournament, fans engaging with DraftKings will have access to a wide range of expanded soccer offerings including player-props, player-specific event contracts, Same-Game Parlays and combos, micromarkets, live betting and live trading and more. These offerings will also be available in Spanish through DraftKings’ recently launched Spanish-Language feature. Additionally, DraftKings will continue rolling out its Super App, “DraftKings Sports & Casino,” bringing together its Sportsbook, Predictions, Casino and Lottery platforms into one unified experience, with access tailored to each jurisdiction.

DraftKings leads the industry in responsible engagement by promoting customer awareness and use of budget and control tools and resources like deposit limits, cool off periods, and self-exclusion to help customers have a fun source of entertainment with a brand they can trust.