BETBY, the Tier 1 B2B sportsbook provider, is set to strengthen its tennis offering ahead of Wimbledon with the rollout of a brand-new version of its eTennis title, forming part of its award-winning proprietary esports feed, Betby Games.

The upgraded release will be complemented by a comprehensive Wimbledon betting package, including deep market coverage, creative specials, prediction markets, and the upcoming introduction of BETBY’s new Player Cards feature.

The new eTennis experience has been developed to bring operators a faster, deeper, and more engaging virtual tennis product at one of the most important moments in the global tennis calendar. Featuring both Men’s and Women’s tournaments across all four Grand Slams — Australian Open, Roland-Garros, Wimbledon, and US Open — the new eTennis version recreates the atmosphere of tennis’ biggest stages through dedicated stadiums and players, while delivering 8,000 matches per month to help operators extend engagement beyond the live sporting schedule.

Seamlessly integrated into the core sportsbook Tennis section, the new eTennis product is designed to support operators during off-hours, between real Wimbledon matches, and throughout lower-activity periods, ensuring users remain immersed in tennis content even when live action is unavailable. With faster betting cycles, increased event volume, and expanded market depth, the release provides operators with additional opportunities to drive activity, increase retention, and support ARPU growth throughout the tournament period and beyond.

The upgraded eTennis version introduces brand-new graphics, enhanced match physics, and an improved math model, creating a more realistic and dynamic product experience. Matches follow a shortened format, with the best of two games played and a third game used in the event of a 1–1 tie, allowing for fast-paced outcomes and high-frequency betting opportunities. The title includes core markets such as Winners, Totals, Handicaps, and Game-by-Game betting, delivering a familiar yet highly scalable tennis betting experience for users.

Alongside the eTennis rollout, BETBY is also providing operators with an extensive Wimbledon market offering. The package includes more than 50 traditional markets for every match throughout the tournament, while outright winner markets for both Men’s and Women’s singles are already available, giving users the opportunity to back their favourites in advance.

For selected top matches, BETBY will also introduce a set of creative specials designed to increase engagement and differentiate the betting experience. These include markets such as First-time Champion, Broken to Love, Anti-Climax Finish, Tie-Break Double, Back from the Brink, Faults Reign, Flawless Holds, The Long Haul, 0-40 Turnaround, 40-0 Meltdown, First-Touch Closure, Ace Finale, and Lightning Round. By combining strong traditional coverage with entertainment-led custom markets, BETBY is giving operators a broader and more distinctive Wimbledon content offering.

Further strengthening the tournament package, BETBY will also offer Wimbledon prediction markets, enabling users to engage with long-term tournament narratives and player-specific outcomes in a simple and intuitive format. These markets are designed to create additional touchpoints before and during the event, supporting greater interaction with the tournament beyond individual match betting.

BETBY is also set to introduce Player Cards for the first time, adding another layer of information to the tennis betting journey. The new feature will provide users with player data cards that include key information such as ranking, age, height, preferred hand, and career win/loss records. By giving bettors easier access to relevant player insights, the feature supports more informed decision-making and creates a more engaging experience.

Kirill Nekrasov, Head of Innovation & R&D at BETBY, commented: “Wimbledon is one of the most important events in the tennis calendar, and it gives operators a major opportunity to engage users across both live and complementary betting experiences. With the rollout of our new eTennis version, we are giving partners a high-frequency solution that keeps users connected to the sport even when real matches are not being played. Combined with deep match coverage, creative specials, prediction markets, and our upcoming Player Cards feature, this is one of our most complete tennis packages to date, delivering content that remains relevant before, during, and after Wimbledon.”