Super announces that it will acquire Crafting Technologies, a Romanian software development company based in the city of Cluj-Napoca, recognized for its team of highly skilled engineers and software development specialists.

This strategic move will reinforce Super’s commitment to investing in high quality talent, building scalable technology platforms, and expanding its European technology footprint, with Romania playing a central role in the company’s future growth.

The acquisition, subject to customary approvals, will support the development of a technology hub based in Romania, complementing Super’s existing hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil, gathering more than 900 software engineers and developers.

By expanding its presence in Romania, Super will gain increased access to one of Europe’s most dynamic and competitive engineering talent markets, while further strengthening its employer brand and public profile in a key growth region.

As part of its growth strategy, Super will expand its technology presence in Cluj by opening a first batch of 50 new positions, while welcoming the highly skilled engineering team from Crafting Technologies into the organization.

Albert Simsensohn, Deputy CEO, Super: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.

Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”

Gabriel Bota, Co-founder & CEO, Crafting Technologies: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.

Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.

We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”