PrizePicks, the leading sports entertainment operator in North America, today announced a new partnership with the Atlanta Hawks of the National Basketball Association (NBA) and State Farm Arena.

As part of the agreement, the Atlanta-based company will serve as a Proud Partner, receiving broad brand integration across broadcasts, in-arena signage, digital platforms and a dedicated PrizePicks Party Deck inside State Farm Arena.

“PrizePicks was born in Atlanta and basketball has always been part of our soul, so we couldn’t be more excited that our first NBA franchise partnership is with our hometown team,” said Joey Molko, PrizePicks Senior Vice President of Partnerships. “The Hawks share our obsession with bringing fans closer to the game, and we can’t wait to join them in making every game more fun to watch and to celebrate basketball culture in THE A.”

PrizePicks will be integrated throughout the Hawks game-day experience across TV broadcasts, in-arena moments, and in-game stat updates to deepen engagement and enhance how fans experience Hawks basketball. PrizePicks will also utilize the imagery of certain groups of Atlanta Hawks players throughout the local market to appeal to the growing fan community on PrizePicks.

“We are thrilled to be the first NBA franchise to partner with PrizePicks,” said Andrew Saltzman, President of Business Enterprise for the Atlanta Hawks and State Farm Arena. “As two organizations with deep roots in Atlanta, we look forward to building something truly special together and creating new opportunities to deliver unique and engaging experiences to our fans.”