Tottenham Hotspur Football Club and Kaizen Gaming, owner of the premium online sports betting and gaming brand Betano, has announced a new three-year strategic partnership.

As part of the agreement, Betano becomes the Club’s Official Training Wear Partner for the 2026/27 season, with a year-round presence across Tottenham Hotspur’s iconic stadium in London in pitch-side LEDs and big screens and on training kits in pre-match and pre-season activity in the lead up to men’s fixtures. Following the 2026/27 season, the partnership will evolve, with Betano transitioning into the Club’s Official Europe & LATAM Betting Partner through to 2029.

With a global audience of more than 600 million, a social following exceeding 130 million, and the Premier League’s fastest-growing social audience since 2022/23, Tottenham Hotspur was a natural fit for Betano’s long-term support of iconic football clubs and its international growth strategy. The new agreement enhances Betano’s investment in football internationally, aligning the brand with one of the sport’s most recognised clubs.

The partnership reflects a modern era of football where fan engagement is a continuous experience that goes well beyond the matchday whistle. Aligning with Tottenham Hotspur’s training kit and pre-season journeys allows Betano to secure a permanent, everyday presence within the Club’s ecosystem, engaging directly with a passionate global fanbase long after the stadium lights go down. The agreement also includes collaborative fan engagement initiatives, and digital content opportunities showcasing the shared commitment of both organisations to promoting a safe and responsible approach to sports betting.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement. From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football as well as striving to help enhance knowledge around responsible gaming.”

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms. Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.

This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth. We look forward to building a successful partnership together over the next three years.”